I frequent many SEO and Web Marketing forums on a regular basis and from time to time there is a debate concerning the SEO industry and ethics. After being associated with several these debates, it is now really obvious that the main issues are the reality that no two SEO companies are alike and there is no unified methodology. It’s very hard to produce statements about the as a whole because it’s debatable what precisely’SEO’is. Mix in the fact most SEO companies keep their methodology and campaign strategies secret and we’ve a scenario where every company is completely different with different results.
Fact 1 : There’s no unified SEO methodology. SEO is really defined by wikipedia as a process of improving traffic from SERPs to a site. Needless to say, HOW they do that’s the true question and causes the debates.
Fact 2 : The potency of an SEO campaign depends on the website structure, site content, keywords, methodology used, and how popular the website is. A website cannot just rank for just about any random keyword. SEO can also be not voodoo. รับทำ seo It is logic, problem solving, and Web marketing mixed together. If your internet site provides no value to users, it probably won’t rank.
Fact 3 : Some’SEOs’do search engine optimization and some do search engine manipulation. Needless to say, it’s all marketed as SEO. Unethical optimization provides results at any cost and is always short term (usually ends in a banned domain name). Ethical optimization opens up the website to the search engines and provides long haul benefits.
Fact 4 : Most SEO companies get paid if your internet site gets any rankings. Unfortunately, here is the case with the industry. Most SEO companies implement A, B, and C and proceed to the next client. Hopefully, the website ranks. If it doesn’t, they always do have more clients.
Fact 5 : Most SEO companies use both ethical and unethical inbound linking strategies.To maximize profits, it’s very common for SEO companies to buy bulk links from India, links on spam/scraper web sites, or sell large directory submission packages. It can also be common for SEO companies to position huge amounts of the contract into inbound linking to replace with poor people quality of the website optimization.
I don’t think it is fair to characterize the as a whole without finding out what is wrong with it and how SEO companies can overcome it. So just how exactly do we determine what is good and bad about the? I’ve now been a part of the Web for over 10 years and, specifically, with the SEO industry for almost 4 years and I’ve seen the inner workings of major SEO companies and worked with clients who had been burned by their previous SEO campaigns. Combined with numerous Web postings and forum debates talking comparable basic problems, I’ve compiled an inventory of the most common issues.
Problem 1: Responsibility for Results
It’s no secret that the vast majority of SEO companies take no responsibility for results. It is a well known fact that no SEO company can guarantee results (and should they do, they are lying to you). It can also be a well known fact that the client is taking a risk by spending money having an SEO company that basically says’We’ll do what we could ‘. SEO companies simply guarantee they’ll do the work to’optimize’the website, but without full disclosure of the methodology, what precisely may be the client spending money on? No other industry sells a product with no guarantees and no specific listing of work that’ll be completed. Needless to say, SEO work is basically the sales of information and keeping the specifics of a methodology is essential, nevertheless the combination of secrecy and no responsibility for results really makes SEO campaigns risky. So, how do an SEO company reduce the risk for the client and provide the very best grade of service?
Answer 1: Incentive Based Pricing
The only real way to cut back the financial threat of the client is to generally share the risk. Through incentive-based pricing, the SEO company can charge a specific percentage of the total contract (say 70%) to cover their intellectual property and time while placing the rest of the contract price (remaining 30%) in incentives for success. Needless to say, incentives and their percentage of the contract would be totally relative depending on the campaign. This first faltering step into sharing in the risk provides both reassurance to the client that the organization believes in its methodology and places a few of the financial burden of the campaign on the SEO company. Right now, however, not many SEO companies are willing to generally share in the risk and charge exactly the same price whether the client gets top rankings or no rankings at all (or possibly even lower rankings).
Problem 2: Unethical Optimization
Unfortunately, unethical (or blackhat) optimization is still very prominent on the Web. Additionally it is unfortunate that’SEO’has been mistakenly confused with’Blackhat SEO ‘. That is still the largest problem for SEO companies. Saying that all SEO companies deal in blackhat optimization is similar to saying everyone who emails is really a spammer. Blackhat optimization is not optimization at all…it is search engine manipulation. Because there is so much money tied to top rankings, there can be a market for unethical SEO and search engine spam. Until companies realize what is ethical and unethical and stop supporting those blackhat SEO companies, they’ll continue steadily to thrive. This makes the as a whole look bad and does not reflect the ethics of good SEO companies. Blackhat provides fast, short term results, but is never a good option in the long run.
Answer 2: Ethical Optimization
There’s no quick and easy solution to blackhat optimization’s stain on the SEO industry. I’d declare that all marketing departments research optimization techniques and educate themselves on which techniques are unethical. No SEO company will probably say they do unethical optimization. Additionally it is not advisable to immediately trust a business or product based simply on their rankings. Unethical optimization DOES provide rankings…just not for the long run.
It’d also be helpful if the major search engines would be more open and accessible to SEO companies. Currently, the major search engines and SEO companies do not deal with each other and have formed sort of love-hate relationship. Due to this, many ethical SEOs have slowly moved into dark territory. Ethical optimization seeks to produce sites easier accessible to the engines and help to boost the engine’s search results. The problem is that the search engines mainly clump all SEO companies together exactly the same way as uninformed users do: search engine manipulation. This is simply not the case. Search engines do not wish to reveal what they consider unethical because it would basically be providing a list of holes within their algorithms that blackhat SEOs would manage to manipulate further, but a defined listing of’what not to complete’would provide a defined list for businesses looking for an SEO company.