Taking advantage of a free business name search can help you avoid potentially costly trademark infringement.
A trademark name is a distinct word or domain name a provider uses to differentiate it from other people and to prevent confusion in the marketplace. Slogans, logos, and symbols can also be trademarked. Some examples of trademarks are, Geico for auto insurance, Danskin for fitness apparel or Pepsi for beverages. To qualify for trademark protection, the name can’t be generic or common such as”The Fitness Shop”. The name must prompt customers to comprehend the product from the marketplace. Trademark principles apply even to small local businesses. As a result of the enormous reaching power of the internet, local business still needs to be careful of a trademark used in a different region of the nation. Websites create the potential for more customers and more confusion in the market place. Even though your company only does business locally, an out-of-state business may be competing for your customers throughout the internet.
If you don’t, you might be sued by the owner of the trademark. At the very least, you will be asked to stop using the trademark. Depending on how long you have been using the name you may have to incur the expense of changing signs, letterheads, advertisements, business cards, along with your site business name search Oklahoma. Even worse, even should you use a federally registered trademark, the costs can be even higher. If you are labeled a”willful infringer”, you’ll be held for big damages and be made to pay the trademark owners attorney fees.
A respectable incorporation service may get you started using a free business name search. In addition, you can search registered trademarks at the website of the U.S. Patent and Trademark Office or go to a Patent and Trademark Depository Library located in every state. These libraries home hardcopy directories and databases for both pending and registered trademarks.
Not feeling confident you can handle a trademark search on your own? Many people today opt to hire a professional search firm. The minimal cost for a thorough search begins at several hundred dollars. Even though it may be worth the money, I’d still advise that you begin with a free business name search and proceed from there.